CHALLENGE
Create engaging consumer-focused email communications that coincide with timely new product introduction, sales promotions and store special events.

SOLUTION 
Drawing from established brand standards, typography, color palettes, illustration and photography, emails were created to meet the needs of the marketing objectives. Those individual or series of emails included – seasonal product demands, exclusive Ace Rewards member offers, recurring or new events, surprise offers and contest-driven engagement.

Utilized segmented data included – Open and click through rates, geographic location and consumer purchase history (frequent vs one-time as well as high-spending, discount and brand shoppers). A number of steps were taken during the design process – key messages for new and current subscribers, how often to send, testing A & B emails and analyzing results.