CHALLENGE
Hollister Inc., a manufacturer of consumer medical products, was looking to increase more awareness of their line of ostomy products that assist adults with urinary challenges. The target audience was physicians that diagnose and consult patients with this condition.

SOLUTION 
After several iterations of concepts, it was decided that large size Q&A cards would be the preferred medium to engage the audience. Content was provided and the layouts typography adhered to Hollister Inc.’s brand guidelines. The cards were so well received by the client they wanted to provide them in a sleeve folder which was designed in tandem prior to the release of the promotion.