SOLUTION 
After extensive research into the sport, the overall feel drew from bold typography and color palettes of old-time boxing posters was utilized. As the introductory product, Muhammad Ali would be the focal point and signature brand of a line up of other iconic boxers with their own uniquely scented soap. They would include – Jack Dempsey, Joe Louis, Rocky Marciano and Mike Tyson. The product got as far as the prototype stage and would later to be put on hold by the client.