Lou Gehrig Day

ALS of Michigan was looking to capitalize on one of their largest revenue generating events – Lou Gehrig at Comerica Park (home of the Detroit Tigers). Previous marketing materials for the event were not engaging or memorable. This in turn was reflected in a low...

Smoky Soul BBQ

Assisted new cuisine catering business in the creation of a unique identity and brand that will stand out from the competitive market of Chicago style BBQ. Proposed applications of the logo were presented on social media, napkins, rack cards, brochures, T-shirts,...

MS Pub Crawl

Created stylized identity for non-profit pub crawl looking to gain a larger demographic of young, affluent professionals (ages 21 -35) living in and around the Chicagoland area. Where there was no signature brand of the event before, the new identity embodied the...

Haller Financial Group

Established financial services group was looking to increase growth with its clientele base over the course a year. Extensive research in the financial market was done. A rebranding effort of the company was put into place included direct mailing, stationary and print...

MS Awareness Week

Organizations’s annual branding awareness campaign was looking to to engage the general public with memorable messaging and call to action to participate in organization’s fundraising events and programs. Applications included the web site takeover of the...