- Created stylized identity for non-profit pub crawl looking to gain a larger demographic of young, affluent professionals (ages 21 -35) living in and around the Chicagoland area. Where there was no signature brand of the event before, the new identity embodied the Chicago’s storied history of pub culture. Applications included social media, beer mugs, drink coasters, signage, T-shirts and raffle tickets. Since the new identity’s release in January 2013, revenue has increased by 55% and participants by 30%.
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